Everything, run as one system Marketing Services for Local Businesses, Built to Work Together
I run six marketing services for local businesses: local SEO, web design, Google and Meta ads, automation and AI follow-up, short-form content, and plain-English reporting. Most owners buy those pieces from six different places, and then nobody owns the result. I build and run all six as one system, so it's one less thing on your plate.
What are marketing services for a local business?
Marketing services are the specific pieces of work a business hires out to get found by customers and turn that attention into booked jobs. For a local service business, that means a handful of channels that each do a job: search engine optimization (SEO) so you show up when someone searches, website design built to convert that traffic, pay per click and social media ads for the moments you need the phone ringing faster, lead generation and automation so nothing slips through, content marketing to stay top of mind, and reporting so you can see what all of it's doing.
You can buy those channels one at a time from six different providers. I run them as one connected system, where the site is built to rank, the ads point at pages that convert, the follow-up catches the leads, and a plain report ties every dollar back to a customer. That's the whole difference between hiring a digital marketing agency by the task and hiring one operator who owns your online presence end to end. In practice that means the SEO, the social media management, the conversion rate optimization (CRO) on pages already live, and the link building all pull in the same direction, which is what turns traffic into qualified leads instead of visits. For the full channel-by-channel breakdown, see digital marketing services in Baltimore.
I'm Willis Aybar and I run Another Monday. I live in Baltimore, I own businesses here, and I learned marketing the hard way before I ever charged a client for it. Every marketing strategy I build starts from the same two questions: who is your target audience, and what does business growth actually look like for you.
Beautiful marketing gets the compliments. The system behind it gets the calls.
Why one connected system beats six separate vendors.
Picture the usual setup. One person builds the site, someone else works on the rankings, a third runs the ads, and each of them is measured on their own piece: the designer on how the site looks, the SEO contractor on traffic, the ads freelancer on clicks, while nobody is measured on the number you actually care about, how many of the right customers picked up the phone.
When one person builds the site, tunes the SEO, runs the ads, and wires the follow-up, there are no handoffs for things to fall through: the ads land on pages I already know convert, the SEO work compounds on a foundation built to rank from day one, and the automation catches the leads all of it brings in. I write the monthly report myself, because I did the work.
- The website is the hub. Every channel eventually sends people to it, so it's built to rank and to convert before we spend a dollar driving traffic.
- Ads make the phone ring while the SEO compounds. Then the paid budget can ease off as organic carries more of the load.
- A lead that arrives after hours gets an answer in seconds. Nothing the other channels earned goes to waste overnight.
- Reporting closes the loop. One walkthrough a month ties spend to leads to booked jobs, so every channel competes fairly for your budget.
You can assemble all of this yourself, one contractor at a time, and plenty of owners do. What I sell is the other option: one person who builds the whole system, runs it, and answers for what it produces.
Scattered marketing leaks. A connected system compounds.
The six marketing services we run.
I sell these six as a system, and I start with whatever moves your numbers first. Each one links to its own page if you want the detail.
Getting found: SEO and a website built to convert.
SEO and the website do the heavy lifting, and they only work together. A site nobody can find gets no traffic. Traffic sent to a site that was never built to convert produces no calls. Built as one job, they become the asset every other channel runs on.
Search engine optimization
Local SEO gets you found within a few miles of your door. That means the on-page work, local schema, a fully built Google Business Profile, reviews, and content that answers what your customers search for. It's slow to start, and then it keeps producing long after the work is done. The full method and the proof are on my Baltimore SEO services page.
Web design and development
I build custom-coded websites with SEO in the foundation from the first draft. Fast, mobile-first, and designed around the route a visitor takes from landing on the page to booking. You can see the before and afters on my Baltimore web design page. You own the site outright, and if we ever part ways it goes with you.
If you want the plain-English version of how the channels fit together and the order to run them in, my guide to local marketing strategies walks through it with no sales pitch. If you want to hand the whole system to a full-service marketing agency and get it off your plate, that's the job I built Another Monday to do.
A website earns nothing until people can find it.
Getting chosen: ads, automation, content, and reporting.
Once the foundation is solid, these four turn visibility into booked jobs and keep the numbers honest.
Google and Meta ads
Paid search and social are the fastest lever you have, because you buy the placement instead of earning it over months. Ad spend that runs without real tracking leaves nobody able to say which dollars produced which calls, so I wire the tracking first and then run campaigns you can read. See how I run them on the Google Ads management in Baltimore page, or how I handle Meta ads management if Facebook and Instagram fit your business better. For a worked example of the whole stack on one trade, the appliance repair marketing page publishes what a click costs and where the calls come from.
Automation and AI follow-up
Speed is the leak most owners never see. A lead that comes in at 9pm and waits until morning has usually already called someone else. Website chatbots and instant follow-up answer fast and route the lead into your team's queue, with HoneyBook setup and automation handling the CRM side so nothing sits unanswered, and the customers your SEO and ads bring in make it onto your calendar. The full breakdown is on my AI chatbots for small business page.
Short-form content and reporting
Content keeps you visible between searches and keeps past customers and referrals warm. I produce and schedule the posts and the short-form video, so it's never one more thing you forget to do. Reporting is one plain-English walkthrough a month covering what came in, what it cost, and what happens next, and you can open the live dashboard behind it whenever you want.
The phone ringing is the only metric that pays rent.
What the whole system costs,
website included.
Whatever rate you land on, all of this is included:
- Google Business Profile management and optimization
- A Google Business Profile post with every new page
- Citation publishing across the directories that matter
- AI search optimization (AEO and GEO) on every page
- Conversion optimization that turns SEO traffic into calls
- A custom built website on your brand that loads fast
- Automatic replies to your Google reviews, handled for you
- A custom built analytics dashboard you can open any time
- A monthly video walkthrough of the work, in plain English
- A direct line to me for strategy and operations help
Now you're into a real growth phase, month over month.
What it has to earn back
The plan is an investment, so the only question that matters is how many jobs it takes to cover it. Work it out with your own numbers.
Break-even only, at the rate the slider is showing. Anything past that is margin, and a customer who comes back is worth more than the first job suggests.
If none of these numbers work for where the business is right now, tell me on a call. I'd rather put together something smaller that actually fits than lose the conversation over a number.
Ad budget is separate and goes straight to the platform, never through me.
For the rates above we build your business a custom, client-getting website in your brand's voice and colors, with a new design system and all of the above built into the service. There are no long term contracts. We just ask you to lock in with us for a minimum of 3 months for all the foundational work, and then the service is month to month.
Who these marketing services are for.
These services fit local service business owners who are tired of being invisible and want one person who owns the whole result. If any of these sound like your week, we should talk.
The proof is in the client work. Over the last 90 days the sites we manage pulled more than 450,000 search impressions and 5,800 organic clicks, which turned into over 600 calls, forms and booking requests, and the ad accounts have driven 2,382 calls and form fills at about $18 each, all time. One client month brought in 162 phone calls at about $12 each. I proved the method first on Studio 87, an event venue I owned and scaled to more than 380 bookings and 250-plus five-star reviews, led by SEO. You can read more about how I work on the Another Monday about page.
One honest note on that: the venue numbers are from Studio 87, which is my own business. Client results and my own results stay separate on this site, because a Baltimore marketing agency that blurs the two is the kind I wouldn't trust either.
The local businesses these services already run for
Marketing services, common questions.
The questions owners ask before they hire, and the same answers I give on the phone.
What are the 4 types of services in marketing?
The four types of marketing services usually named are digital marketing, traditional or offline marketing, direct marketing, and inbound marketing. For a local service business, digital marketing services do nearly all the work: search engine optimization, website design, pay per click and social media advertising, and content marketing. The other three rarely earn their cost for a business that gets most of its jobs from a phone call.
What do you mean by marketing services?
Marketing services means the specific work a business pays someone else to do so that customers can find it and buy from it. That covers online marketing work like SEO and paid ads, the website design that turns visits into inquiries, conversion rate work on pages that are already live, and the reporting that shows which of it produced revenue.
What are marketing services?
Marketing services are the specific pieces of work a business hires out to get found by customers and turn attention into sales. For a local business that usually means search engine optimization, a website built to convert, Google and Meta ads, automation and AI follow-up, content, and reporting. The value comes from running all of them as one connected system.
What marketing services does Another Monday offer?
Another Monday offers six marketing services: local SEO, web design, Google and Meta ads, automation and AI follow-up, short-form content, and plain-English reporting. I build them to work together, so the site is built to rank, the ads point at pages that convert, the automation catches the leads, and the monthly report ties all of it back to what a customer cost you.
How much do marketing services cost?
Marketing services at Another Monday start at $800 a month, and the plan I point most local businesses toward is Growth at $1,550 a month. A new custom website gets built inside the plan, so you always know your number before we start. Most owners begin with a free strategy session where we figure out the two or three moves that fit their budget first.
Do I have to buy all the services at once?
You don't have to buy all the marketing services at once. I start with what moves the needle for your business, which is usually the website and SEO, then add ads, automation, or content as the foundation earns it. Buying every channel on day one is a good way to spend money before you know what works.
Why bundle marketing services instead of hiring separate specialists?
Bundling marketing services keeps one person accountable for the whole result, which is the piece separate specialists can't cover. Each specialist is measured on their own square: the SEO work can send traffic to a page that was never built to convert, and the designer never hears that the form is broken. One operator running the connected system points every piece at the same outcome, which is more of the right calls, tracked end to end.
Do you work with businesses outside Baltimore?
Another Monday works with local businesses well outside Baltimore. I'm based in Baltimore, MD and run marketing services for local businesses across the United States. Local search behaves much the same city to city, the system runs remote-first, and I work with clients in English and Spanish.
How long before marketing services start working?
Marketing services start working on different timelines depending on the channel. Ads can make the phone ring in days, because you're buying placement. A rebuilt, conversion-focused website starts working on the traffic you already get. SEO usually needs a few months to move rankings, and then it compounds and keeps producing. A fair test for any plan is 90 days with the numbers in front of you.
Do I have to sign a long contract?
You don't sign a long contract with Another Monday. I work through a 90-day foundation period and then month to month. The foundation window exists because the system needs a real runway to prove itself. After that you stay because it keeps producing, or you walk, and you own everything I build either way.
What kinds of businesses are these marketing services for?
Another Monday's marketing services are built for local service businesses that live or die by the phone ringing. That includes event venues, medical and urgent care practices, therapists and wellness studios, home services, and auto and body shops. If your customers find you by searching for what you do, these services help them find you faster and choose you more often.
Will I own my website and accounts?
You own your website and your accounts, always. The site, the ad accounts, the domain, and the data belong to you. I build the system and I run it, and if we ever part ways you keep every piece of it and can hand it to whoever you like.
What makes Another Monday different from other marketing companies?
Another Monday is one operator, and you work with me directly. I built and marketed my own businesses on my own money before I ever charged a client, so I have sat in your seat. You get one person who owns your results, shows you the work, and reports in plain English every month.
Where to start.
You don't buy the whole system on day one. I start with the one or two moves that'll move your numbers first, usually the website and SEO, and add the rest as the foundation earns it. The first step is a free strategy session: a 30-minute call where we look at where you are, name what is leaking, and lay out a plan you can see. You leave with something useful whether or not we work together. If you want to start on your own, my guide to promoting your business locally is a fair place to begin.
One system. One person who owns the result. One less thing to worry about.
Not sure which of these you need?
Most owners aren't, and that's fine. Describe the business and I'll say where I'd start.
One less thing to worry about.
Book a free strategy session and I'll walk through your marketing the way I run my own, honestly and with a plan you can see. We like Mondays so you can hate them a little less.
¡También Hablamos Español!