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Case studies · Another Monday The Receipts: Local Business Marketing Case Studies

These are local business marketing case studies with the receipts attached: every file is a real business with real figures behind it. Start with the venue I owned and ran, because I can show you all of its numbers.

Studio 87, event venue, Baltimore Open. Bookings, revenue and reviews, with the tables underneath them.
Auto body shop, Brooklyn, NY Open. The search figures the shop and I can both point at, with the window they cover.
Appliance repair, Baltimore, MD Open. A year of search data, a real map grid, and what a click costs.
01

The work, with receipts.

A case study counts when the numbers are real and the person telling it was in the building. I write these in first person, and I'm specific about what moved and what stalled. The bad months are written down beside the good ones, because that's the part an owner can use.

That rule costs me case studies. A slow quarter, or a rebuild that missed its date, is easy to edit out of a story, and leaving it in means fewer files make it onto this page.

Event Venue

Studio 87: The Business Plan Behind Booked Solid

An owner-operated Baltimore event venue, taken from a raw former vape shop to a booked-out calendar in under a year, on a lean budget and mostly organic search.

380+bookings in 3.5 years
$100Kfirst-year revenue
250+five-star reviews

Studio 87 is the Baltimore event venue I owned and operated. Every figure here belongs to that venue, never to a client account.

Read the Studio 87 business plan

Appliance Repair

Doctor Maintenance: A Year of Search Data

A Baltimore appliance repair company I moved off Squarespace and gave a page for every appliance and area it covers, then dug out of sixteen months of its own pages competing against each other on Google.

2xmore search traffic
214clicks in the breakout month
49.8%of searches name a machine

Search figures from that company's own Search Console, 400 days ending August 2026.

Read the Doctor Maintenance case study

The fastest way to lie with marketing is to publish a number with no owner.

02

What every case study here measures.

Illustration of a man at a desk pointing to a monitor showing a bar-chart dashboard, the same six-line scoreboard every case study on this page gets measured against

The scoreboard doesn't change from one business to the next. When I say a marketing engine worked, these six lines are what I point at, and they're the same six I build toward for a nail studio or a body shop.

01 Visibility Rankings for the searches your customers type, plus a Google Business Profile that shows up in the map pack. I track where you rank for each of them and how often the profile turns up.
02 Qualified leads I count inquiries from people with real intent, tracked back to the channel that produced them, so the budget follows what works.
03 Bookings and revenue Booked jobs and dollars. I tie the marketing back to them, so you can read the return without translating a chart.
04 Reviews and trust Real five-star reviews compound. They lift local rankings and they make the next customer easier to close.
05 Systems that scale Automations for follow-up, reviews, and booking, so a small team keeps up with the work without burning out.
06 Cost per customer What each new customer costs to win, driven down over time as organic search and repeat business take over from paid.

Owners get sold on impressions and follower counts because those numbers are easy to grow and impossible to spend. A scoreboard that starts at visibility and ends at cost per customer is harder to fake.

If you're comparing agencies, read every case study you're handed with three questions ready. Which window do the numbers cover, and does the page say so? Is the starting point shown, or does the count begin at the best month? And can you tell which business it covers, and what that business sells?

03

Six trades, six websites.

Most of these I wrote from scratch, in code. One runs on Squarespace, because that fit what the owner could spend and how they wanted to change things without calling me first. What they have in common is simpler than it looks: they load fast, they say what the business does before you scroll, and getting somebody on the phone takes one tap.

An appliance repair website built by Another Monday, showing the service list and a tap to call
Appliance repair, Baltimore
An auto body shop website built by Another Monday, showing collision services and an estimate request
Auto body, Brooklyn
A therapy practice website built by Another Monday, showing services and a private booking path
Therapy practice
An event venue website built by Another Monday, showing the room and a tour request
Event venue
A nail salon and spa website built by Another Monday, showing the service menu and online booking
Nail salon and spa
A tutoring service website built by Another Monday, showing subjects and a first session request
Tutoring, Pikesville

An appliance repair shop, a body shop, a therapy practice, a venue, a nail studio, a tutor. These businesses have almost nothing in common. The pattern underneath them does: a fast website you can find on Google, one page per thing you sell, and a lead path short enough that a distracted person on a phone still finishes it.

Here's why the website leads in every one of these files. Ads, search results, and a reel all do the same job. They send a stranger somewhere. If that somewhere loads slowly, hides the phone number, or reads like it was written for a different business, then whatever you spent to get them there is wasted.

You can see the rest of the work, including the before and after of each migration, on our Baltimore web design page.

04

The playbook these files are written from.

Illustration of a woman at a laptop with social platform icons floating around her, the content channels that run alongside SEO and ads in this same playbook

The engine that filled a venue calendar is the same one I run every week for local businesses across Baltimore and the DMV: local SEO so the right people find you, Google Ads to buy the searches worth buying, content that makes a stranger feel like they already know you, and the automations that catch a lead at 2 a.m. so it's still there in the morning.

What changes between clients is the order and the emphasis. A venue lives or dies on search and reviews, while a body shop needs the phone answered and the estimate form working, and a therapy practice needs a website that feels safe before it needs a keyword.

The breakdowns behind results like these, including the math that talks owners out of spending, live in The Marketing Department. To see one worked all the way through, start with the Studio 87 business plan and read the tables, then see how we grew search clicks for a Brooklyn auto body shop with the same playbook on somebody else's business.

Whatever you did Willis stop it they're coming in crazyyy now lol I know the owner about to get gray hairs with the jobs coming in but hey more $$

Home services client

what ever you did to stop it lol

Client text message

Definitely will leave a 5 star review from my end. I'll work on that today. If I could leave 100 stars I would! Thank you so much for all your help and support here. We couldn't have made it this far without your help and support along the way. You're the best !

Client message
Another Monday Based in Baltimore, MD. Serving Baltimore, Washington, DC, and local businesses nationwide. Call or Text 410-999-0169 info@anothermonday.online

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