About Another Monday I'm Willis Aybar, the local marketing expert behind Another Monday
Another Monday is a marketing studio in Baltimore, Maryland, and I'm the operator who runs it. You're here to size me up before you spend a dollar, which is what I'd do too.
Partners, features, and brands I've worked with
What is
Another Monday is a mindset. A fresh, creative approach to marketing for local business growth. A creative content and ad agency based in Baltimore, Maryland, serving businesses across the greater DMV, in New York, and nationwide.
SEO, web design, Google Ads, short-form content for social media, AI chatbots, all of it managed month to month and pointed at one outcome: your phone ringing with booked work. I'm Willis Aybar. Dominican immigrant, father, powerlifter, and I taught myself every skill this agency sells because my own businesses needed them before any client did.
I started this agency because I was the owner who needed customers and couldn't afford to guess wrong, so Another Monday is the Baltimore marketing agency I wish I could have hired back then.
"I built something from nothing and learned what works. Another Monday is me doing that for owners who care about their business the way I cared about mine."
It all started with a camera.
I moved to Baltimore from Brooklyn and picked up a camera in 2009. Photography took me across the country shooting families and brands, and then it settled into something local, mostly events and weddings, booked by people who lived twenty minutes from me.
A wedding gives you no second take. You learn to make something good in a room you have never stood in, with people you met an hour earlier, on a schedule that belongs to somebody else. You learn to do what you said you would do and to promise only what you can deliver, because the review that follows is public and it does not come down.
That was my first service business, and holding the camera was the smallest part of it. Inquiries needed answering, contracts and invoices needed sending, galleries had to arrive on time and still look like the work I sold. Keeping a calendar full is its own craft, separate from the shooting, and it is the same craft I run for clients now.
It also paid for what came next. Weddings and events are what I saved out of, one booking at a time, until there was enough to sign a lease on my own venue.
The camera taught me the client.
The calendar taught me the business.
Then I worked at a tech startup and learned how to build systems.
From 2018 to 2021 I worked at Fixt, a Baltimore startup doing on demand mobile device repair. The office sat on Fleet Street in Fells Point, one open floor, and the people in it were the part I would take again. The work we did together was worth more to me than what I earned there.
Engineering was an arm's length away, close enough to ask why a thing was built the way it was and get a real answer. Finance and operations stopped being departments on a chart and became people I learned from. I picked up what a roadmap is actually for, how a sprint runs, and where project management ends and product begins. Large companies sat on the other side of the table, which is where I got my read on how the enterprise buys and how long it takes.
Fixt was led by its co-founder and chief executive Luke Cooper, who has spoken publicly about building it as a Black founder, and a Fortune 500 company acquired it in August 2020. What stuck is simple enough to say in one line. The systems are what hold a company together and the people are what move it. I build the same way for clients now, which is why the work here is a system you can see running rather than a set of tasks you have to take on faith.
Systems hold this business together while people move it forward.
Then came a venue that had to survive.
Before Another Monday there was Studio 87, my own event venue. The marketing budget was whatever was left after rent, hiring an agency was out of reach, and the calendar only paid the bills when strangers could find us. I was learning as I went, and the venue needed bookings that only I was going to go get.
So I put everything into getting found, starting with SEO because people were already searching for venues like mine and I didn't have to pay for each visit, then content, and then Google and Meta ads paid for out of my own pocket.
Rank for the searches people were already typing, so someone could find the venue without me buying an ad.
Give the booking more than it paid for. When someone's wedding or birthday goes well in that room, they tell people.
Ask for the review while the night is still fresh, then feed those reviews back into what strangers see on Google.
It worked. I built the website myself on Squarespace, and the venue kept climbing for about three and a half years with SEO leading the growth and ads filling the gaps.
Every figure on this ledger belongs to Studio 87, the event venue I owned, marketed, and ran before the agency existed.
I keep those numbers separate from client numbers on purpose. Every piece of this method got tested on my own business before anybody paid me for it, and you'll find the client work in our case studies.
This method paid my rent before it ever paid a client's.
Self-taught,
on my own dime.
The toolkit came together backwards, starting with a camera. I learned to shoot and edit content for my own brands first, then taught myself web design, SEO, Google Ads, and eventually AI, and I paid for that education with my own money and my own mistakes.
I teach marketing and AI to small business owners and nonprofit teams in Baltimore, and standing in front of a room like that keeps me honest. It shaped how I run the agency. You'll never get a black box from me. I build the system, I run it, and I show you what's working and why, so you get smarter about your own marketing every month we work together.
The playbook that ranked my venue is the same one behind our Baltimore SEO work, sharpened on every website I've built since.
I already paid the tuition on the playbook you get.
What Another Monday does for a local business.
We get local businesses found in local search by the people already looking for them, then turn that attention into booked work. Every marketing strategy here starts from the same question, which is where your next ten customers actually come from. Our full menu lives on the marketing services page.
Running ads already, or thinking about it? Our Google Ads agency in Baltimore page breaks down exactly how we run paid accounts.
Design collects the compliments while the build underneath collects the clients.
Who does Another Monday work with?
I work with local service businesses that get most of their work from the phone: event venues, appliance repair shops, therapists, urgent care clinics, auto body shops, and nail salons. Owners who want next Tuesday's schedule filled.
Appliance repair, Baltimore 
Auto body, Brooklyn NY 
Event venue 
Event venue 
Urgent care, Rockville MD 
Therapy practice 
Wellness organization 
Real estate media 
Beauty and esthetics 
Latino community network, Baltimore Home base is Baltimore and the DMV, and the same systems run for clients across the US.
operator, and it's the same one who picks up the phone when you call
languages, English and Spanish, both spoken by the person running them
long-term commitment, so every month has to earn the one after it
Every performance figure published on this website carries the window it came from and the account it was pulled from, so you can check the math. Want the specifics for a business shaped like yours? Call or text me at 410-999-0169, or use the small business marketing consultant page.
You're not hiring an agency.
You're hiring the operator.
Why call it Another Monday?
The name comes from the feeling. When you own a business, every day can feel like Monday.
The emails stack, somebody cancels, the marketing you swore you'd get to slides another week.
So here's the deal I make: hand me the heavy marketing work and I'll carry it like it's mine, because it once was. Your week gets one big thing lighter.
Another Monday is a minority-owned business. I'm a Dominican immigrant and I learned the small-business grind from the inside, in two languages. Most of the owners I serve run minority-owned local businesses too, and a good share of the work happens in Spanish. I run Spanish-language websites of my own, so hablamos español here is real.
We like Mondays so you can hate them a little less.
Questions owners ask before they book.
Answered the way I'd answer them on the phone. Call or text me at 410-999-0169 if yours isn't here.
Who owns Another Monday?
Another Monday is owned and run by me, Willis Aybar. I'm a Dominican immigrant and a business owner based in Baltimore, MD, and I built and marketed my own companies before I took on a single client, so the person accountable for your results has already lived them.
Where is Another Monday located?
Another Monday is based in Baltimore, Maryland, and I work with clients across the DMV and the rest of the US. Strategy happens over a call, so where you sit matters far less than where your customers search.
What does Another Monday specialize in?
Another Monday specializes in lead generation for local service businesses. That covers SEO, web design, Google Ads, short-form content, and AI chatbots, all managed month to month and all pointed at the same outcome: booked work on your calendar.
Who is Willis Aybar?
I'm Willis Aybar, the founder of Another Monday. I'm self-taught across web design, SEO, Google Ads, and AI, I'm a Squarespace Circle member, and I teach marketing and AI to small business owners and nonprofits in Baltimore. Before the agency I built Studio 87, an event venue that grew to 380+ bookings on an SEO-led strategy.
What is Studio 87?
Studio 87 is the event venue I built, marketed, and ran myself before starting Another Monday. Studio 87 is where the method got proven: SEO-led growth, my own money on the line, and a calendar that filled because strangers could find it on Google.
Is Another Monday a big agency?
Another Monday is a small studio on purpose. One operator builds your system, runs it, and answers when you call, so nothing about your account gets handed to somebody you've never spoken to.
Is Another Monday minority-owned?
Another Monday is a minority-owned marketing studio, founded by a Dominican immigrant, and most of the local businesses I serve are minority-owned too. That's a point of real pride here, and it shapes how I work: owner to owner, in plain language.
Do you work with Spanish-speaking businesses?
Another Monday serves clients in English and Spanish, sí. I run Spanish-language websites of my own, so your campaigns can talk to Spanish-speaking customers the way a neighbor would. Trust doesn't survive machine translation.
What kinds of businesses does Another Monday work with?
Another Monday works with local service businesses that depend on inbound calls: event venues, appliance repair and home services, therapists and wellness practices, urgent care, auto body shops, and nail salons. The common thread is a phone that has to ring, and a job that is worth enough that one booking pays for the month.
How much does it cost to work with Another Monday?
Another Monday plans run $800 a month for Starter, $1,500 for Growth, which is where most owners land, and $3,500 for Premium. Your website gets built inside the plan, so there's no separate five-figure project invoice waiting for you up front. There are no long-term contracts, the first strategy session costs you $0, and you'll know your exact number before anything starts.
What results has Another Monday produced?
Another Monday publishes every performance number with the window it came from and the account it was pulled from, so you can check it. The current set lives on our case studies page: search growth for the businesses I run SEO for, calls landing on the Google listings I manage, and cost per lead on the ad accounts I spend from. Your own numbers get walked through in plain English, every month.
Why is the agency called Another Monday?
Another Monday is named after a feeling every owner knows: when you run a business, every day can feel like Monday. The agency exists to take the heaviest part of that weight, the marketing, and carry it for you.
How do I get started with Another Monday?
Getting started with Another Monday takes one free 30-minute strategy session. You'll talk directly with me, hear plainly what would move your numbers, and leave with a plan you can keep whether we end up working together or not. You can also call or text 410-999-0169.
Let's talk about your business.
A few sentences about what isn't working is enough to start. I read these myself.
Let's take Monday off your plate.
A free 30-minute strategy session, straight with me. You'll leave with a plan you can keep, whether we end up working together or not. Bring the questions you'd ask a friend who does this for a living.
¡También Hablamos Español!